According to a survey, more than 50% of people start their search engines by typing one or more keywords. If you want to rank on the first page of Google, use the Google Keyword Planner and implement a solid SEO plan.
When you want to rank for a keyword on Google, you usually have to start with finding a keyword, right? Actually, no. Because you can’t find a keyword if you don’t know what people are searching for. Let’s pretend we are going to rank on the keyword “how to use the google keyword planner and rank on google”
The most common question that I get asked is how to rank on Google. There are hundreds of ways to rank a site on Google and we have covered many of them in the posts. However, there is a tool that I use for keyword research – the Google Keyword Planner (aka GKP). It’s one of the best tools for understanding what people search for, why they search and the competitive landscape of any given niche.
Here is a complete guide on how to use Google Keyword Planner tool. It gives you the information of search keyword volume, CPC, competition and more. You will learn how you can use Keyword Generator from Google to get free keyword suggestions. I am also going to share some useful tips to rank a website on Google for the target keyword phrase.
What is the Google Keyword Planner?
The Google Keyword Planner is a free, web-based tool that helps you find keywords for your website. Using the Google Keyword Planner, you can also get traffic estimates for your site, and use those estimates in your AdWords account.
Keyword Planner vs. AdWords Keyword Tool
The traditional AdWords Keyword Tool doesn’t have access to historical data, which means it provides keyword suggestions based on current search volume instead of forecasting future search volume. The data from the Keyword Planner is also more accurate and up-to-date than that the AdWords Keyword Tool.
How Google Keyword Planner help us to rank our website?
Google keyword planner is a very powerful tool, especially for a beginner when you don’t know anything about the industry you are going to promote or what keywords will work for your business. In fact, even when you have gained some knowledge on the subject, it’s still a useful and convenient instrument worth using.
So let’s think about this in reverse. You have a blog and you would like to rank high in the SERPS for your targeted keyword phrases. Doing your keyword research is the first step so you really want to choose good keywords. Now that you have identified your keyphrase, what do you need to make sure that you are ready to go from Google Keyword Planner to ranking high on Google?
The first thing your audience will do is use google’s keyword planner. It allows you to check the search volume for a whole range of keywords that are related to the topic you are writing about and the KWs for which you want to rank your website.
The search volumes we see in google’s keyword planner are not on average much higher than what you can find from other free or paid sources, but they are specific to Google and they explain really well how and why certain keywords are ranking in Google’s top ten search results and which KW you should target to get more traffic on your site.
How to Use the Google Keyword Planner?
We’ll walk you through how to use the Google Keyword Planner, using an example for a travel blog:
1. Visit https://adwords.google.com/o/KeywordPlanner and log in to your AdWords account if prompted.
2. Search For Your Target Keywords Type your keyword into the “Keyword” field and click “Get ideas.” The Keyword Planner will show you a list of related keywords. You can filter this list in several ways, including by country, language and whether or not the keyword includes location modifiers.
3. Research Related Keywords And Phrases Add these keywords by clicking on the “Add” button or use the drop-down menu next to each keyword to choose from similar terms that are closely related.
You’ll see recommendations sorted by volume, as well as suggestions for related keywords and phrases that you can add to your list of suggested keywords.
Keyword planner with your content marketing
Many people who are new to the keyword research process find the Google Keyword Planner to be a bit overwhelming. It is a fairly complex tool and requires some understanding of how to use it.
But once you get past that learning curve, it is an invaluable tool for any SEO campaign, especially if you are trying to rank well in Google’s organic search results.
It is important to note, however, that just because a keyword has a lot of searches does not mean that it is a good keyword for your business. You could have the best website in the world for dog training and still be wasting your time if all of your competition has more web presence than you do.
It’s important to have a strategy when picking out keywords so that you can rank at the top of Google for your money keywords.
Why consider keywords when developing your website
Keywords are the cornerstone of your website. They are the words that people type into Google search when they are looking for products or services like yours.
If you have a brick and mortar store, the keywords may be different than if you were running an online business, but still. If someone is searching for keywords on Google, then those are the terms you want to include in your website. The more relevant your keywords are to what people want or need, the better it is for business.
How Do I Use the Google Keyword Planner Tool?
To get started, just go to https://adwords.google.com/
Next, make sure you are logged in and then click on the Tools menu at the top of the page. Then simply select “Keyword Planner” from the list of tools. Now, you will be prompted to enter in a keyword (or phrase) that you would like to have rank for.
There are a few things you can do here to help focus your keyword selection: 1) Add negative keywords – If you are running ads for something like “golf clubs” but want your ad to only show up when people search for just “golf clubs” without any additional words, then add those additional words as negatives.
For example, if I only want my ad to show up when someone searches for “golf clubs”, then I would add “golf club covers” as a negative keyword.
How Does Google Keyword Planner Work?
How does Google Keyword Planner work? Is it free? Will it show you the number of searches made per month in Google?
How can Google Keyword Planner help me to decide on a niche to build my website around? These are some of the questions that I get asked a lot and here I will answer them for you. Keyword planner is such a powerful tool.
It’s not just about helping you to find new keywords but also about helping you to discover keyword ideas related to your existing content. Let me explain how it works.
How to analyze your competitor keywords
Did you ever wonder how your competitor found their keywords? Did you suffer from keyword analysis paralysis? Or do you just feel like not spending hours upon hours of compiling columns of data in Excel only to have a headache in the morning…because you stayed up all night analyzing search volume and CPC and SERPS and PPC and all those other acronyms? Well, look no further. I’ve got the solution for you.
When you are analyzing your competitor’s strategies and want to know what keyword they are focusing on, so you can rank higher in google, use Google’s Keyword Planner Tool. It is an amazing keyword research tool provided by Google, to help you learn about the keywords related to your business.
Keyword analysis is an essential part of SEO. Every website, small or large, is somehow dependent on optimization. The search engines want users to find exactly what they are searching for and the most efficient way to reach it. Each week, they modify and improve their algorithms, making SEO more difficult.
Conclusion
Thinking to rank your site using the google keyword planner? This post will help you find the exact keyword that would help you rank on Google. Using this plan you can decide which keywords are ideal for your business and then create appropriate content for them effectively, relating it to your business that could lead up to more traffic, sales and sustainable growth of your brand.
Choosing a keyword phrase is the first step in choosing your Search Engine Optimization (SEO) strategy, and if you don’t choose correctly your site will never show up in a google search. There are many different strategies and ways to optimize your site to get you on the first page of google, but selecting the right keywords can be one of the most difficult decisions to make.
It may seem like choosing the right keyword is mainly an art that requires professional experience, but there are plenty of resources to be found, one being the google keyword planner, that can help even novice users find the keywords you should use for a successful campaign.
