Instagram is growing like crazy right now and is practically an essential tool for promoting your business. The problem is, while 99% of all businesses on Instagram are there to promote their brand, only 1% actually make any money from it.
Many people are surprised to learn how much money can be generated by Instagram. There’s a huge opportunity for making money from this hot marketing channel. Once you know how, it’s not difficult and will change your perception of Instagram marketing.
Instagram has become a vital part of any business marketing strategy. The platform offers the opportunity to connect with customers in a real and engaging way, while also presenting your brand in a visually stunning way. However, it can be tricky to turn Instagram into a revenue generating machine, especially if you’re trying to do everything on social media alone. The bottom line is that there are numerous ways to monetize your Instagram profile.
1. Promote Your Products You have Instagram pictures
– you should use them! Whether it’s taking pictures of your products or creating an entire photo shoot for a single product, try to feature your products as much as possible. If you’re selling shoes, show off different styles and colors. If you sell clothes, create looks for different seasons and styles.
2. Post Stories Instagram stories are captivating and interesting to watch.
In fact, according to a study done by Social Bakers, Instagram stories get 12 times more impressions than photos! If you haven’t created videos for your business yet, now is the time to start
– they’re easy to create and you can quickly upload from within Instagram itself. Be sure to include links in your story description that take users back to
Using Sponsored Posts
Sponsored posts are just what they sound like: a company pays Instagram for the opportunity to be featured in your feed. For example, if you’re sitting at lunch one day and realize you need some new clothes to wear on a big date, you might pull up Instagram while you’re still at the restaurant and look through various clothing retailers’ sponsored posts.
You can set pricing based on a variety of factors, like the number of followers your profile has or how many people will see it in their feed. To put this into perspective, a lot of these sponsored posts are priced at $2 per 100 likes or more, depending on how targeted it is.
To make money from your Instagram account using sponsored posts, you need to first grow a solid following—at least 5,000 followers or more—and then connect with companies whose products or services align with your passions and values. You can also do influencer marketing by reaching out to companies whose products you use personally
If You Have It, You Can Make Anything Look Good
While Instagram’s user base skyrockets, businesses and marketers are starting to recognize it as a valuable tool. It provides an effective way for brands to connect with their audience in hopes of gaining a loyal following and growing their business. Designers can harness the power of Instagram by straying away from the obvious promotional posts (even though they do work) and focusing on content that captivates their audience.